ICP Insights
A clear, low‑friction way to turn bad lists into human‑verified sales intelligence - and give your SDRs their day back.
Our 4 Step Onboarding Procedure
On this page you’ll see how our simple 4‑step onboarding works-from aligning on your ICP and collecting a safe export of your data, through a focused database audit and easy‑to‑read ROI report, to swapping junk records for fresh, human‑verified leads without disrupting the deals your SDRs are already working
Step 1. Engagement Call
We Identify Your Needs
Once paperwork is in place, we arrange a call with your sales leaders and SDRs to understand how they work the CRM and what ‘good’ looks like for them.
During this phase, we will request a CSV file of your Database. (Usually Inactive or low-touch records from the last 6 Months, to ensure we’re not interfering with any ongoing sales process)
Don’t worry, your Data is stored within our Google Workspace storage in an doubled layered private folder. And you’re legally protected by our Mutual Non-Disclosure Agreement
Then When you get your data back following an Audit and Replenishment, we provide the full copy of Google Drives Audit and Activity Logs.
Allowing you to see everything that happened to your Data whilst it was with us.
Step 2. Database Audit Output
Using a blend of AI tools and human researchers, we assess your data against your ICP.
What's Included:
Estimated number of true ICP companies in that segment
Number of decayed or unreachable leads
Number of syntax/formatting errors
Number of high‑risk/non‑compliant emails
Short list of accounts that look like ICP but have never been worked properly
Number of additional ICP companies we have found NOT currently in your Database
Step 3. Database Audit Report
Results are delivered in an easy‑to‑follow ROI dashboard that shows how much time your current data silently wastes for SDRs, and clearly highlights the parts of your database we’ve left untouched because your team is actively prospecting them.
The goal of this report is not to criticise your SDRs.
It is to show how much time they could be saving – and how much more commission they could be earning – if ICP Insights took on the heavy research and data‑cleaning, so they can focus on what you pay them to do best: close deals.
Our vision is not simply to sell you data. The vision is that your SDRs open the CRM each morning knowing, with total confidence, that every record they touch is perfectly aligned with your ICP and current campaigns. Imagine the results when “data drain” disappears so they can spend their energy building relationships and progressing opportunities.
Clean Contacts puts the “sales” back in SDR.
Step 4. Replenishment Services
100% of your Database Audit fee becomes account credit.
As we identify decayed, non‑ICP or non‑compliant leads that aren’t worth your reps’ time, you use that credit to swap them for fresh, human‑verified data enriched with sales intelligence.
Each replacement record comes with a confirmed decision maker, verified contact details, tech‑stack insight, compliance risk score and conversation notes tailored to your products and services.
Instead of a shrinking, junk‑filled database, you end up with a smaller, sharper set of accounts your SDRs can attack with confidence.