The ICP Insights Audit
How we turn Your Database, into high quality, personalised inteligence.
A 4 Tiered Approach, each more specific than the last
ICP Insights, putting the Sales, back into SDR
Your SDRs are spending 80 Hours sorting through every 1000 leads.
They're sales reps, not data clerks, let us do the grunt work, so you can do the sales.
Tier 1: Human Validation:
Tier 2: Bulk Hygine
Tier 3: Enrich and Risk Score








First things first, our USP, every single lead that passes accross our desks, is immediately assesed by a human. Top Level Company information such as Opperations Addresses, Contact Numbers, websites and Decision Maker Names and Job Titles are all assessed by a Human Being based on your ICP.
This eliminates the likelihood that the data in your CRM is for the wrong Decision Maker to begin with. By using a wide range of tools to assist the process, our trained human verification team ensure that the data you get back, is for the right contact
Following a rigorious human confirmation process, your data is now ready to be proccessed by a wide array of bulk processing tools, during the second tier of the ICP insights database audit, your data is rigorously scrubbed by mutpliple verfication tools, and we provide all the information they provided upon your data.
So lets say we discover that your database has a number of personal emails that whilst yes are active, they carry huge risk in contacting as they cannot be remotely said to be Business emails, we will provide the data on the risk within your current database.
You didn't think we were just going to give you a PDF that said "Your Data's Really bad, Buy more off us now!" And see what you did, right?
As we work through your database we're constantly making notes all over it, things like the frustrations we've found in finding the right contact details, or the reasons for risk we've found when verifying emails and contact numbers, when you get your Database Audit Dashboard back, you'll also get your Database back, with all the new information, and how many contacts names and emails we've replaced that were wasting your SDRs time chasing ghosts.
Tier 4: Dashboard and Replenishment
Here's where your Audit Pays for itself, assuming we're running the Audit on Data that's 6 months old or more, at this point your Audit Fee is applied as immediate credit, and we set to work doing a deep dive into the ICP companies we have found lurking in the attic of your data. The Example below presumes you dip your toe in the water, choosing our
£199 Data Audit:
Your ICP Insights Audit Dashboard Will Inlcude:
1. %DM Hit Rate - How many emails were active, and for the right contact
2. Wastage Calculation - How much time we estimate your SDRs would have spent on
decayed data (Especially Useful if you're only sending us a portion of your database)
3. What Tech Stack we used to assess your Database
4. Number of Junk Leads Identified
5. Estimated Shrinkage of your Data
6. Total Number ICP leads found.
7. How many Compliance High Risk Emails
8. ICP Tier
9. A Link back to your Database, so you can download both the original data and our newly audited database.
50 ICP Insights - Completely Free!
Following your Data audit, we then take top 50 ICP-fit records from audit (those 100% verified DMs). For each lead:
Firmographics Layer: Revenue, employee count, funding stage, recent hires in target dept.
Intent Triggers: Posted hiring for security roles? Stack migration signals? Compliance pressure (e.g., SOC2 deadline)? Funding just closed?
Tech Intelligence: Current stack (Palo Alto → Zscaler upgrade risk?). Integration gaps. Vendor churn signals.
Human Call Note: 2-3 lines per DM—"Why we called this week." E.g., "Sarah just joined as VP Sec at Acme; Series B close means infra refresh incoming—open on tech modernization debt."
FAQs
What is an audit?
It’s a 4-step check that finds bad leads and compliance risks.
How does it work?
We analyze your database, identify junk records, then replace them with fresh, verified contacts.
What benefits will I see?
Your SDRs save time, get better leads, and you reduce compliance risks with clear ROI insights.
Is my data safe?
Absolutely. We handle your data with strict security and privacy standards.
Who uses these audits?
Cybersecurity and SaaS sales teams who want cleaner, more accurate leads.
How do I get started with an audit?
Reach out to us, and we’ll guide you through your risk-free audit credit and next steps.
Our Services
We audit your database to find true ICP accounts and compliance risks.
Audit
A 4-step risk-free process that uncovers decayed leads and compliance issues.
Replace
Use your audit credit to swap out junk records for fresh, verified contacts.
Each new contact is enriched with tech-stack, intent, and risk insights.
Dashboard
Get in touch
Ready to revive your sales pipeline? Let's chat and boost your SDRs’ efficiency.
Call
+1-555-789-2345
hello@cleandatahub.com